New Yorker Rob Garrett Smith (he/him) decided to draw from his 30-year career in corporate retail to create something special in the city. - As the Founder and CEO of The Phluid Project, Rob has successfully created a retail store that is not divided by traditional binary boundaries.
The Phluid Project has been touted as the first 'gender-neutral store', but it's way more than that. - TPP offers a safe space where individuals are encouraged to express themselves openly, without judgement or fear, however they identify.
In an increasingly crazy world, we love the positive message that TPP are spreading, so we asked Rob to share some of his favourite places in New York City...
Find out more about The Phluid Project at: www.thephluidproject.com
Follow Rob on Instagram:
DISCOVER MORE F1FTY INSIDER GUIDES...
All photos are copyright 51 Squared B.V., except: Rob Garrett Smith profile photo (Courtesy of Rob Garrett Smith). This feature was not paid for in any way.