F1FTY understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, F1FTY.COM, (the “Website”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law. We do not and will not sell your data to third parties.
Please read this Privacy Statement carefully and ensure that you understand it.
1. Information About Us
The Website is owned and operated by David Peacock, an individual based in Scottsdale, Arizona, USA.
2. What Does This Privacy Statement Cover?
This Privacy Statement applies only to your use of the Website. The Website may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.
3. What is Personal Data?
Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) and the Data Protection Act 2018 (collectively, the “Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.
Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.
4. What Are My Rights?
Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:
The right to be informed about our collection and use of your personal data. This Privacy Statement should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 12.
The right to access the personal data we hold about you. Part 11 will tell you how to do this.
The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 12 to find out more.
The right to be forgotten, (i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we hold). Please contact us using the details in Part 12 to find out more.
The right to restrict (i.e. prevent) the processing of your personal data.
The right to object to us using your personal data for a particular purpose or purposes.
The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
Rights relating to automated decision-making and profiling. We do not use your personal data in this way.
For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 12.
It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please keep us informed as long as we have that data.
Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens’ Advice Bureau.
If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. We would welcome the opportunity to resolve your concerns ourselves, however, so please contact us first, using the details in Part 12.
5. What Data Do You Collect and How?
Depending on your use of the Website, we may collect and hold some or all of the personal and non-personal data set out below:
We Collect: name; email address; title; business name; job title; profession.
How We Collect the Data: the data is collected from information voluntarily provided by you, via our online submission forms, contact forms, and/or sign-up forms on the Website.
6. How Do You Use My Personal Data?
We use the data we collect to provide you with the products and services we offer. We also use the data to communicate with you, for example, informing you about your account, new products or services available, security and other types of updates.
Under the Data Protection Legislation, we must always have a lawful basis for using personal data. It is our legitimate interest to process your personal data for the abovementioned purposes.
When using personal data to serve our legitimate interests, we will always balance your rights and interests in the protection of your personal data against our rights and interests.
With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email, telephone, text message or post with information, news, and offers on our products and services. You will not be sent any unlawful marketing or spam.We will always work to fully protect your rights and comply with our obligations under the Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.
We will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose. If we do use your personal data in this way and you wish us to explain how the new purpose is compatible with the original, please contact us using the details in Part 12.
If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, we will inform you and explain the legal basis which allows us to do so.
In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.
7. How Long Will You Keep My Personal Data?
We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. F1FTY will retain your personal information:
for as long as we have a customer relationship with you and/or as necessary to enable you to use the Website or your F1FTY account;
for the period required to provide services that you request from us;
for the period required to provide marketing or other promotional materials that you request from us;
to comply with our legal obligations, including requirements of regulators or governmental agencies that have authority over us, such as tax and/or accounting obligations, which usually require retaining certain transaction data for periods between 7 and 10 years after a transaction has occurred;
for the period required to resolve disputes with any parties and/or to investigate or defend against potential legal claims; and
otherwise as necessary to allow us to conduct our business in compliance with applicable laws and regulations.
All personal information we retain will be subject to this Privacy Statement and our internal retention guidelines. F1FTY will delete your personal data when it is no longer required for the abovementioned purposes. If there is any personal data that, for technical reasons, we are unable to delete entirely from our systems, we will implement appropriate measures to prevent any further processing or use of such data. If you have a question about a specific retention period for certain types of personal information we process about you, please contact us using the details in Part 12.
8. How and Where Do You Store or Transfer My Personal Data?
We will only store or transfer your personal data within the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland and Liechtenstein. This means that your personal data will be fully protected under the Data Protection Legislation, GDPR, and/or to equivalent standards by law.
The security of your personal data is essential to us, and to protect your data, we take a number of important measures, including the following:
limiting access to your personal data to those employees, agents, contractors and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality; and
procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data), including notifying you and/or the Information Commissioner’s Office where we are legally required to do so.
9. Do You Share My Personal Data?
We will not share any of your personal data with any third parties for any purposes, with the following exceptions:
If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use your personal data in the same way(s) that we have used it, as specified in this Privacy Statement.
In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.
10. Can I Withhold Information?
You may access certain areas of the Website without providing any personal data at all. However, to use all features and functions on the Website you may be required to submit or allow for the collection of certain data.
11. How Can I Access My Personal Data?
If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.
All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 12.
There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.
We will respond to your subject access request within one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.
12. How Do I Contact You?
To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details:
Telephone number: +31 (0)6 15 00 07 07
Address: F1FTY, 2nd Floor, Prinsengracht 197-E, 1015 DT Amsterdam, The Netherlands
13. Changes to this Privacy Statement
We may change this Privacy Statement from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.
Any changes will be immediately posted on the Website and you will be deemed to have accepted the terms of the Privacy Statement on your first use of the Website following the alterations. We recommend that you check this page regularly to keep up-to-date.
This Privacy Statement was last updated on: 01 October 2020